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Field notes from inside the numbers.

What we learn inside owner-run businesses, written down. Cash, books, forecasting, and the CFO seat — no filler, no stock photos of handshakes.

articles — latest entryNEW

2026-03-14 · 7 MIN · CASHBOOKS

Your P&L can lie. Your bank account can't.

Revenue is a story, profit is an opinion, cash is a fact. The first numbers we look at when we walk into any engagement — and why the order matters.

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EARLIER ENTRIES — 5 ON FILE

2026-02-21The case for fewer reports.Most finance functions drown owners in dashboards nobody reads. We argue the opposite.5 MIN →

2026-02-06Why we refuse to start with advisory.Advisory before infrastructure is theater. The diagnostic-first sequence we run instead.6 MIN →

2026-01-23Operational problems wearing financial costumes.Margin compression, AR aging, cash gaps. Most of what looks like a finance problem is an ops problem with bad lighting.8 MIN →

2026-01-09Cash flow forecasting that survives contact with reality.A field guide to building a forecast operations actually maintains.9 MIN →

2025-12-12The 13-week cash flow, demystified.Not a spreadsheet — a discipline. The simplest version, why it works, and the three lines teams get wrong.6 MIN →

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